AbbVie Director Marketing- Gastroenterology at AbbVie to lead HCP marketing strategy and execution for RINVOQ IBD indications in the US. Set brand vision, lead teams, and align cross-functional partners.
Responsibilities
Vision and Strategy: Set marketing vision, strategy, and commercial priorities for RINVOQ IBD indications within the US Gastroenterology business and ensure brand achieves its financial objectives. Lead the annual brand planning process and translate strategy into integrated omnichannel plans spanning direct promotion, congresses, and peer-to-peer education. Apply deep marketing expertise to guide strategic and tactical decisions.
People Leadership: Lead, coach, and develop direct reports with confidence. Set clear expectations, guide priorities, and hold the team accountable for execution and results. Foster a customer-centric, high-performing culture that balances commercial delivery with professional development.
Matrix Leadership and Communication: Co-lead the cross-functional Integrated Brand Team to align partners and execute shared priorities. Influence effectively across a matrix organization, balancing brand, portfolio, and enterprise objectives with a “One AbbVie” mindset. Present clear, compelling brand strategies and data-backed recommendations to senior leadership to secure alignment and governance endorsement.
Execution and Investment: Oversee marketing execution, performance tracking, budget management, and operational aspects of brand. Use data and analytics to evaluate results, optimize the marketing mix and investment, and focus resources on commercial priorities.
Market Insight and Competitive Agility: Translate customer and stakeholder needs, market dynamics, and competitive developments into actionable insights. Adapt strategy and business plans to achieve financial and market objectives, including growth, market share, and budget management. Make strategic decisions that serve AbbVie, the franchise, and the brand across life cycle stages.
Clinical Acumen: Develop a strong understanding of the disease state and command of clinical data for RINVOQ and competitive products to inform marketing strategy and bring a commercial perspective to inform continued evidence generation strategies.
Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
Pharmaceutical or healthcare marketing experience required; Immunology/Gastroenterology experience preferred. Cross-functional experience in field sales, market access, or market research is a plus.
Strong proficiency in core marketing competencies, including brand strategy development, creative development, brand investment optimization, and business model innovation.
Demonstrated ability to collaborate across functions and achieve results through others in a matrix organization.
Experience leading, managing, and developing teams.
Excellent analytical, verbal, written, and presentation skills.
