Defining Discord's brand strategy: positioning, brand architecture across the master brand and sub-brands like Nitro (Discord's premium subscription), and the narrative of what Discord stands for and for whom

Owning and evolving Discord's visual identity system, including logo, wordmark, color, typography, iconography, illustration, and motion

Building and maintaining brand and sub-brand guidelines, including standards for co-branding, partnerships, and third-party integrations, and partnering with Voice & Tone and User Communications to bring the Voice & Writing Guide into the brand system

Building templates, design kits, asset libraries, and a self-serve brand portal, and enabling teams to use the brand on their own through office hours, a support channel, onboarding, and workshops

Reviewing and approving brand-facing work across marketing, product, and partnerships, and working with Legal on trademark and usage policy

Applying the brand directly on core surfaces, including app icons, deck templates, the marketing site design system, office spaces, signage, and merch, and art-directing the external partners who help produce them

Running an annual brand audit across every surface, monitoring the competitive landscape, and mentoring future Brand team members

What you should have

10+ years of experience in brand or identity design, including owning a brand system at scale for a gaming or games-adjacent brand

A portfolio with exemplary craft across identity, typography, color, iconography, illustration, and motion, applied across digital product, marketing, and physical spaces, with your role on each project clearly shown

A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems

Experience writing brand guidelines and governance models and running them over time: maintaining them, holding teams accountable to them, and evolving them as they're tested in real use

Senior Staff Brand Designer

Responsibilities

Qualification

Preferred

Benefits

Company

Discord

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