BasePowerCompany.com is one of our most important tools. It's where homeowners learn about Base, decide whether they trust us, and ultimately become members.

We're looking for a Web Designer to own and evolve that experience. You'll design and build web experiences that look great, communicate clearly, and drive growth. You'll work closely with Growth, Marketing, and Engineering while bringing your own point of view on how the site should look, feel, and perform.

We're a small team that moves quickly. You don't need to be a traditional frontend engineer, but you should be comfortable using AI-assisted tools to independently turn ideas into live experiences.

Own the design and ongoing evolution of basepowercompany.com, from landing pages and product launches to improvements across the existing site.

Design and build web experiences that balance exceptional visual craft, clear storytelling, and conversion.

Use AI-assisted development tools to independently implement designs, prototype ideas, and ship improvements.

Maintain and evolve our web design system, creating reusable components that help us move faster without sacrificing quality.

Work with Growth and Marketing to shape content, test ideas, and iterate based on performance and user feedback.

Ensure a high-quality experience across devices, considering accessibility, SEO, and performance.

What You'll Bring

5+ years of experience in web or digital design, with a portfolio demonstrating exceptional visual craft.

Strong fundamentals in typography, layout, interaction, and responsive design, with an understanding of how design influences usability and conversion.

Web Designer

Responsibilities

Qualification

Required

Company

Base Power

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