Datadog Senior Demand Generation Marketing Manager at Datadog responsible for strategizing and executing full-funnel integrated campaigns for key products. Acts as a bridge between product marketing, sales, and global marketing functions.
Responsibilities
Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast
Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels, including webinars, paid social and search, email and nurture, content syndication, and events
Partner with Product Marketing on messaging and launch tiering so every channel tells one cohesive story
Execute webinars, content syndication, email and other campaigns at an expert level
Demonstrate strong executive presence, delivering a regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to marketing, product and sales leadership
Manage campaign budgets and third-party vendor programs, from evaluation and purchase through delivery
Build AI agents and workflows to speed up campaign planning, production, and reporting, and help the team standardize repeatable plays
Qualification
4-5 years running integrated campaigns
Required
8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
Proven use cases with AI workflows to improve marketing efficiency and outcomes
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Preferred
Experience with next gen AI GTM technologies
Proven use cases with AI workflows to improve marketing efficiency and outcomes
