Goteleport Senior Product Marketing Manager at Goteleport responsible for messaging and content for new product and solution launches. Translate complex product capabilities into clear positioning for technical audiences.
Responsibilities
You’ll work closely with the Product, Revenue, Solutions Engineering, Corporate Communications, Demand Generation, and Enablement teams to ensure that we meet every audience with the right content. The core content you build will be the foundation that supports our story across programs, campaigns, and sales conversations.
Launch Content and GTM Execution
Own the messaging and content deliverables for new product, feature, and solution launches, from launch brief through the launch content kit.
Turn product and executive narrative direction into core assets: messaging frameworks, positioning documents, product and solution briefs, FAQs, and launch decks.
Run a repeatable launch process that balances rigor and speed, keeping Product, Engineering, Marketing, and Sales aligned from planning through release.
Support announcements and multi-channel activations by providing narrative and source content to Corporate Communications, PR, and Demand Generation.
Messaging and Positioning Development
Work with Product, Solutions Engineers, and other subject matter experts to turn new, industry-leading capabilities into clear, technically credible messaging.
Build consistent, persona-based messaging for platform, DevOps, security, and engineering audiences.
Gather input from customer data, the field, and the community to continuously refine messaging and language as the market and product evolve.
Quality and Consistency
Hold a high bar for writing, clarity, and storytelling across the PMM function.