Mirage Performance Marketing Manager at Mirage responsible for scaling user acquisition across paid channels with a focus on Meta ads. This role balances hands-on campaign management with strategic growth planning.
Responsibilities
Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
Prepare regular performance reports and contribute insights that inform optimization decisions and future investment
Qualification
Strong experimentation mindset
Preferred
Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
Solid understanding of conversion tracking across mobile and web platforms.
Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
