Parspec Demand Generation Manager at Parspec responsible for creating and executing programs to generate qualified pipeline from construction distributors and rep agents. Collaborate with marketing and sales teams to optimize campaigns.
Responsibilities
Parspec is seeking a Demand Generation Manager to run our demand generation engine.
This position is ideal for a results-oriented individual who thrives on hands-on campaign execution and experimentation-driven programs within a fast-paced startup environment.
What Will You Achieve and Key Responsibilities
Campaign Execution
Execute integrated campaigns across digital, events, webinars, and organic channels.
Build, launch, and optimize paid channels such as LinkedIn and Google, by continuously testing audiences, creative, and offers.
Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.
Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals.
Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach.
Build the target account list for each event and drive pre-show outreach in partnership with Sales
Qualification
Mandatory QualificationsHands-on HubSpot operatorExperience running event-driven demandBias toward shippingAI native proficiencyJoin Us – Lead the Transformation!At Parspec
Required
Mandatory Qualifications
3–5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments.
Has personally run campaigns that produced pipeline, and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold without looking them up
Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
Hands-on HubSpot operator. You have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards — not briefed someone else to
Working understanding of B2B buying committees and how to sequence touchpoints against different personas
Experience running event-driven demand: target account lists, pre-show outreach, and post-event follow-up to pipeline
Direct experience collaborating with Sales and leadership to refine strategy and ensure high-quality lead handoffs.
Strong project management skills with the ability to manage multiple initiatives simultaneously
Bias toward shipping. You move fast, test constantly, and close the loop on what worked.
Preferred
AI native proficiency: Track record of using AI tools to speed up their work without dropping quality
Join Us – Lead the Transformation!
At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you!
The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination-free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.
Submit your application and resume highlighting your achievements. Apply now and help drive transformative change in one of the world’s oldest and largest industries!
