Robinhood Senior Product Manager, Paid Marketing at Robinhood leading GTM strategy and prospect acquisition for premium financial offerings. Builds and executes outbound marketing channels and orchestrates conversion paths.
Responsibilities
Net-new prospect funnel: Personally build and run outbound marketing—including LinkedIn, email, and outreach—to reach a high-net-worth and mass-affluent audience outside our current customer base.
Conversion path orchestration: Own both the free expert consultation and self-serve signup paths. Partner with product to lead qualification and routing to expert calendars, nurture no-shows and not-yet-ready leads, and test outreach channels.
Channel orchestration via central marketing and Concierge: Set the strategy and brief execution for paid, brand creative, events, and owned/lifecycle channels through the central marketing and Concierge teams.
Marketing stack build-out: Implement the marketing technology required to run marketing for this audience, integrating with a CRM (e.g., Salesforce).
Launch readiness: Drive marketing execution against a confidential internal timeline.
GTM partnership across departments: Partner with central marketing, Concierge, growth, product, and legal/compliance as strategy and budget finalize—understanding project timelines and key marketing outputs, triaging problems in real time, and advocating for the prospective client's needs.
Unit-economics ownership: Build and iterate marketing attribution and efficiency, with a primary focus on net-new client acquisition costs relative to lifetime value (CAC:LTV).
6+ years of experience in B2B or B2B2C demand generation or growth marketing, with hands-on experience building, not just running, campaigns inside an existing stack.
Experience creating a marketing stack that pairs outbound channels (LinkedIn, email, outreach) with a live "book a call/demo" conversion flow (marketing automation, lead routing, scheduling, and attribution).
Experience marketing a sales-assisted product (such as wealth management, fintech, insurance, or B2B SaaS with a human handoff) where the funnel leads to a live conversation rather than a self-serve signup.
Routine use of AI across your marketing workflow, with comfort directing a hybrid workflow of human collaborators and AI tools.
Experience shipping outbound campaigns end-to-end, pairing creative assets and messaging with distribution channels, and experience directing other teams or agencies on channels you do not produce yourself.
