Growth Marketing, Creative System and Optimization at Openai · LumiJobs · LumiJobs

Responsibilities

Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, iteration.
Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets.
Translate insights into high-quality briefs partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction for internal teams, agencies, and creators.
Build compounding learning loops: establish a system where results are captured, codified, shared, and reused (what worked, why, where it generalizes), and where learnings influence both creative output and product/roadmap decisions.
Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).
Raise creative velocity and signals without sacrificing quality: improve cycle time, creative coverage, and experiment quality (clean tests, consistent taxonomy, strong measurement) so decisions get faster and more reliable over time.
Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and ensure the creative pipeline stays healthy across product lines and launches in alignment with overall marketing messaging
Scale influencer-led performance creative - define how we brief, produce, iterate, and measure creator content as a performance lever
You might thrive in this role if you:
8+ years owning growth outcomes in performance marketing, product-led growth, growth strategy roles, or product marketing manager roles - with a track record of scaling what works (not just launching tests).
A strong creative and analytical hybrid: deep intuition for what performs across platforms and the rigor to turn that intuition into testable hypotheses and measurable learnings.
System-builder mindset: you’ve designed or materially upgraded a creative operating system

Growth Marketing, Creative System and Optimization

Responsibilities

Company

Openai

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