Product Marketing Manager Lead, Consumer & Prosumer

Required

• Strong consumer instincts: you understand how individuals discover products, decide what’s worth trying, and form new habits.
• Deep customer research skills. You know how to uncover what users need, what motivates them, and what gets in their way. You build a depth of customer understanding that makes you a trusted authority on the user, and translate those insights into sharp positioning and compelling messaging.
• Experience independently leading substantial product launches, including the positioning and messaging as well as cross-functional execution.
• Excellent writing and storytelling judgment. You can make a technical capability understandable, relevant, and memorable without overstating what it does.
• Exceptional organization and follow-through. You anticipate dependencies, surface tradeoffs early, and give partners what they need to move.
• The ability to turn incomplete information into a clear recommendation, test assumptions, and adjust when the evidence changes.
• A hands-on approach. You’re comfortable writing the first draft, interviewing a customer, digging into results, or solving an execution problem yourself.
• Experience moving quickly in a growing company, with high standards and limited structure.
• You might be a fit if
• You’ve marketed a consumer product, prosumer tool, or software product that grows through individual adoption.
• You can show how your work changed customer understanding or behavior, and explain your personal contribution.
• You want broad ownership and enjoy both shaping the strategy and doing the work to bring it to market.