Cursor Performance Marketing Manager at SpaceXSI responsible for scaling growth through full-funnel paid media campaigns. Manages channel strategy, creative testing, landing-page experimentation, and measurement across multiple platforms.
Responsibilities
Paid acquisition: Own and scale paid acquisition across Google Ads, LinkedIn, Meta, Reddit, YouTube, and emerging developer-focused platforms; build and optimize full-funnel campaigns that drive qualified signups, pipeline, and revenue, not just clicks
Channel strategy: Develop channel strategy across search, paid social, retargeting, and experimentation budgets; manage campaign structure, keyword strategy, audience segmentation, and bidding to improve CAC and payback
Creative & landing pages: Test ad copy and creative angles tailored to technical audiences; partner closely with creative, content, and product marketing to ship high-performing ad concepts and landing page iterations
Measurement & reporting: Own measurement and attribution, with support from ops and engineering (tracking setup, conversion quality, offline conversion imports, and incrementality testing); analyze performance trends and communicate results clearly through dashboards, reporting, and weekly insights
Experimentation: Run structured experiments to identify new growth levers (new audiences, formats, offers, onboarding flows); stay current on platform changes, AI-driven campaign formats, and new opportunities in the paid media ecosystem
Downstream conversion: Collaborate with sales, lifecycle, and data teams to improve lead quality and conversion rates downstream
Qualification
Experience with Google Ads (SearchExperience in B2B paid mediaUnderstanding of funnel metricsAbility to move fastADDITIONAL REQUIREMENTS
Required
Experience with Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
Experience in B2B paid media
Preferred
Track record of managing meaningful monthly budgets and scaling spend efficiently while maintaining performance
Experience managing paid media for a mobile app
Understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
Experience with analytics and attribution tools
Analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
Ability to move fast, test often, and iterate based on data and user insight
Comfort working cross-functionally in a high-ownership, fast-paced environment
