Cursor Integrated Campaigns Manager at SpaceXSI focused on demand generation and account-based marketing programs for strategic enterprise accounts. Responsible for campaign execution, messaging, and driving pipeline through targeted outreach.
Responsibilities
Build and run programs for priority accounts and segments.
Design and run ABM programs for clusters of strategic accounts grouped by vertical, tech stack, use case, or buying-group pattern, with messaging, content, and offers tailored to each cluster, in partnership with sales, SDRs, and field marketing.
Scale what works into 1:many programmatic plays across a broader target list of prospects and customers, using intent, enrichment, and ad targeting to reach the right buying groups without hand-building every touch.
Map buying centers inside each account (VP Eng, CTO, platform and developer experience leads, security and procurement) and build multithreaded plays that reach each of them.
Turn account intelligence, intent, and usage signals into tailored campaign treatments, from personalized outreach and executive programs to events, direct mail, and sales plays.
Tell stories that land with technical buyers.
Shape the narrative, messaging, and offers for each campaign, and write the copy that carries it: briefs, emails, landing pages, ads, and account-specific content.
Develop engaging concepts and formats for virtual events (webinars, workshops, and exec roundtables), owning all aspects of production from idea to follow-up: select relevant topics, line up speakers from internal leaders and our customers, and make sure everyone is prepared.
Brief design and creative partners clearly and keep the story consistent across every channel and touchpoint.
Conceptualize and deploy creative demand gen offers
Come up with offers that give target accounts a reason to engage, like meeting makers, direct mail, digital engagement programs, and gifting.
Work with sales and SDRs on who gets each offer and how they follow up, and manage vendors on fulfillment, shipping, and budget.
Qualification
3 to 5 years in B2B marketingYou write wellYou're organized and detail-orientedYou like working closely with salesYou want ownership and high agencyYou can take a loose plan
Required
3 to 5 years in B2B marketing, demand generation, or marketing operations, with hands-on time supporting ABM or integrated campaigns for enterprise or technical audiences.
Hands-on experience supporting ABM or integrated campaigns for B2B enterprise or technical audiences
Experience writing and executing email nurture campaigns in a marketing automation platform
Preferred
You're both left-brained and right-brained: as comfortable debating pipeline math as you are coming up with a creative campaign idea.
You write well. You can tell a compelling story, write copy that makes a busy engineering leader keep reading, and you have strong instincts for what good looks like.
You've supported ABM or integrated campaigns and understand the basics of account selection, buying groups, and multithreading in enterprise deals.
You're organized and detail-oriented, and you can juggle many deliverables and deadlines without dropping any.
You like working closely with sales, and you know how to earn trust with sellers.
You want ownership and high agency, and you'd rather ship and learn than wait for perfect information.
You can take a loose plan, bring structure to it, and get it shipped.
You're curious about AI and developer tools, and you use AI in your own workflow every day.
