Brand Paid Media Manager

San Francisco, CAfull timeOn Site

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senior

$180k–$220k

H1B: no

Cursor Brand Paid Media Manager at SpaceXSI leads top-of-funnel media strategy across multiple channels including television, podcasts, and streaming. The role involves managing media investments, negotiating placements, and partnering with creative teams to develop impactful campaigns.

Responsibilities

Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels; own media planning, budgeting, forecasting, and allocation across brand campaigns; identify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impact
Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors; lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms
Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts; translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements
Ensure creative is tailored to each medium while maintaining a consistent brand narrative; build testing plans across markets, audiences, messages, formats, frequency, and media mix; establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand
Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact; monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities
Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership; stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities

Qualification

Hands-on experience in paid mediaHands-on experience planningHighly analyticalADDITIONAL REQUIREMENTS

Required

Hands-on experience in paid media, with a focus on brand advertising, media planning, and buying across top-of-funnel channels.

Preferred

Hands-on experience planning, buying, and optimizing brand campaigns across channels such as TV, connected TV (CTV), podcasts, out-of-home (OOH), streaming audio, and digital video.
Proven ability to manage large media budgets, develop media plans, allocate investments, and negotiate directly with publishers, networks, and media partners.
Strong understanding of media planning fundamentals, including reach, frequency, audience targeting, market selection, and cross-channel media mix.
Experience measuring brand advertising effectiveness through brand-lift studies, incrementality testing, media mix modeling (MMM), geographic experiments, and other analytical approaches.
Strong creative instincts and experience collaborating with brand, creative, and marketing teams to develop campaigns that resonate with target audiences.
Highly analytical, organized, and comfortable owning campaigns end-to-end, from strategy and execution through measurement, optimization, and communicating results to leadership.
ADDITIONAL REQUIREMENTS:
The ability to work in person from our San Francisco office

Benefits

Dental
Vision
401(k)
Equity/RSU
Life Insurance

Company

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Source: ashby

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