Lifecycle Marketing Manager

Hub - San Francisco · Remotefull timeRemote

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mid

$130k–$160k

H1B: yes

Socure Lifecycle Marketing Manager at Socure owning lifecycle strategy and building AI-driven, signal-based marketing programs. Responsible for defining buying intent signals and deploying AI agents to automate personalized outreach and pipeline generation.

Responsibilities

Job Responsibilities
Own lifecycle strategy end to end
Set the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to Socure’s funnel definitions and revenue targets.
Decide which programs we run, which we retire, and where AI and automation replace manual work.
Build signal-based programs
Define and rank the first- and third-party signals that predict buying intent, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and opportunity stage movement in Salesforce.
Turn those signals into triggers with clear entry and exit rules, so each account gets a message that matches what it just did and Sales knows what was sent.
Design and deploy AI agents that run lifecycle programs in market
Build agents that act on signals externally: research the account and contact, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context attached.
Set the guardrails for every agent, including brand voice, compliance review, human approval where the stakes call for it, and monitoring so performance improves over time.
Prototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, then turn what works into durable programs.
Own email as a channel

Qualification

Preferred

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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