Cursor Product Marketing Manager at SpaceXSI responsible for translating technical products into compelling stories for developers. Owns go-to-market strategy, positioning, and developer-focused content.
Responsibilities
Product Launches: Own end-to-end go-to-market strategy for new features and major releases; write launch materials (blog posts, landing pages, demos, videos); partner with product and engineering to ensure strong product-market fit before launch
Positioning & Messaging: Develop clear, differentiated positioning for SpaceXSI and its features; turn complex AI + developer workflows into simple, compelling narratives; continuously refine messaging based on user feedback and market shifts
Developer-Focused Content: Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons); showcase real workflows and power-user behaviors, not generic marketing fluff; collaborate with the community to highlight authentic use cases
Go-To-Market Enablement: Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively; provide the right narratives, positioning, and materials to communicate value and win users; partner closely with sales, field, and developer relations to understand customer needs and objections; continuously refine messaging based on real-world feedback and performance
Growth & Distribution: Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.); work with growth to improve activation, onboarding, and retention messaging; run experiments to improve conversion across the funnel
Customer & Market Insight: Talk to users regularly to understand needs, objections, and mental models; analyze competitors and the evolving AI/dev tooling landscape; bring insights back into product and marketing decisions
Qualification
3+ years in product marketingIdeally in developer tools or SaaSA strong technical intuitionExceptional communication skillsHigh ownershipFind comfort in a fast-movingADDITIONAL REQUIREMENTSOnsite role
Required
3+ years in product marketing, product management, growth, consulting, banking or a similar role
Preferred
Ideally in developer tools or SaaS
A strong technical intuition, you don't need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
Strong product instincts - ability to engage in product discussions and push back thoughtfully
Exceptional communication skills, and the ability to simplify complex concepts without dumbing them down
High ownership: you can take a project from idea → execution → iteration
Find comfort in a fast-moving, ambiguous environment
ADDITIONAL REQUIREMENTS:
Onsite role: must be able to work in person at the San Francisco or New York office
