Marketing Analytics - Lifecycle

United States (Remote)full timeRemote

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senior

$140k–$180k

H1B: no

Oneapp Marketing Analytics - Lifecycle at Oneapp focuses on building data infrastructure and analytical capabilities to optimize lifecycle marketing decisions. The role involves developing measurement frameworks and partnering cross-functionally to drive business impact.

Responsibilities

As a member of the marketing analytics team, you'll help build the data infrastructure and analytical capabilities needed to drive smarter lifecycle marketing decisions and business impact at OnePay. You'll focus on establishing the measurement and attribution frameworks needed to understand how lifecycle marketing impacts customer behavior, product engagement, and business outcomes. You'll work through an evolving data landscape, connecting customer interactions across marketing and product to uncover insights and identify opportunities to optimize LCM. You'll partner closely with marketing, product, engineering, and data teams to translate data into actionable recommendations and help shape how OnePay measures and optimizes its marketing efforts.
Analyze LCM performance, identify opportunities to optimize individual campaigns and the broader customer journey, and translate findings into actionable insights that drive business impact.
Develop the data infrastructure, measurement frameworks, and attribution methodologies needed to understand the impact of lifecycle marketing across campaigns, channels, and product interactions.
Partner cross-functionally with marketing, product, engineering, and data teams to improve measurement capabilities, connect marketing activity to product outcomes, and inform broader business and marketing strategies.
Leverage AI-powered tools and techniques to accelerate analysis, develop and validate predictive insights, and push the boundaries of what’s possible in marketing analytics.
Share insights and recommendations to senior leadership and stakeholders to influence the direction of the business

Qualification

Advanced SQL and AI skillsAn act-like-an-owner mentality

Required

3-7 years of professional experience in marketing analytics with experience with lifecycle as a plus.
Demonstrated track record in marketing analytics, including hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
Advanced SQL and AI skills, with the ability to independently pull and analyze complex datasets.
Strong analytical thinking and problem-solving skills — you can go from ambiguous questions to clear insights.
Intellectual curiosity to look beyond the ‘what’ and answer the ‘why’.
An act-like-an-owner mentality. We have a bias toward taking action.