Ontic VP Marketing at Ontic to develop and execute revenue marketing strategy aligned with pipeline and growth goals. Lead brand, corporate communications, and a multidisciplinary marketing team focused on pipeline creation.
Responsibilities
The Fundamentals
Develop and execute a comprehensive revenue marketing strategy that aligns demand generation, field marketing, and events to Ontic’s pipeline and growth objectives.
Manage the integrated brand and corporate communications function, overseeing PR, social media, and content strategy to grow Ontic’s strong market position in the industry.
Lead, grow, and mentor a multidisciplinary marketing team with clear performance metrics tied to pipeline creation, acceleration, and conversion.
Design and execute integrated campaigns across digital, content, and events, tuned to high-value personas and account segments.
Partner closely with Sales leadership to ensure shared accountability for pipeline targets, territory success, and opportunity creation.
Manage and optimize the revenue marketing budget and technology stack to maximize efficiency, measurement, and ROI.
Monitor and report on marketing-sourced and influenced pipeline, making data-driven recommendations for improvement.
Leadership & Collaboration
Build a culture of ownership and empowerment — you develop people, not just programs.
Lead through clarity and curiosity: set direction, remove barriers, and coach your team to grow.
Foster a collaborative relationship with Sales, helping both teams operate as one unified pipeline engine.
Qualification
You lead with clarity and curiosity
Required
You’re a purpose-driven marketing leader who believes company mission matters — and Ontic’s mission to help keep people safe deeply resonates with you. You’re motivated by impact, knowing that behind every campaign and program is a bigger goal: enabling organizations to protect their people and companies.
You’re also a builder and a collaborator — the kind of leader who works shoulder-to-shoulder with Sales to drive pipeline growth. You understand the challenges of building territories and closing business, and you help your team bring the same empathy and partnership mindset to every engagement.
You operate comfortably at both the strategic and detailed levels. You stay close enough to understand the details but give your team the space to own their work. You set a clear vision, ask smart questions, and know when to dive in and when to step back. You empower your team to own their work — coaching them to grow, challenging them to think bigger, and celebrating their wins. Developing people is one of the most fulfilling parts of your job, and you make time for it.
You believe in the power of community and trust. Ontic’s reputation has been built through word of mouth — by earning credibility, not buying it — and you’re energized by the challenge of scaling that trust through creative, measurable programs that blend digital precision with human connection.
You lead with clarity and curiosity, building a marketing organization that experiments boldly, learns fast, and always keeps its focus on one thing: creating pipeline that drives growth.
Reporting directly to the Chief Revenue Officer, you will be a key partner in aligning marketing strategy with revenue goals and go-to-market execution.
12+ years of progressive experience in B2B marketing with a focus on pipeline generation; 6+ years in a senior leadership role.
Proven success leading integrated revenue marketing functions across demand generation, field, and events in a growth-stage SaaS environment.
Experience marketing to large enterprises or regulated industries (security, compliance, government, etc.) is preferred.
Experience expanding into and scaling new international markets, with an understanding of how to adapt go-to-market strategy, messaging, demand generation, and field programs across regions, is a nice-to-have.
Strong command of modern marketing tech stack: marketing automation, ABM platforms, CRM, analytics, and personalization tools.
Expert-level understanding of campaign measurement, pipeline attribution, and ROI modeling.
