Director/Principal, Product Marketing

Remote - USfull timeRemote

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senior

$159k–$198k

H1B: no

Constantcontact Director of Product Marketing at Constant Contact responsible for driving marketing and sales products for small businesses. Develop multi-product positioning, messaging, and pricing strategies across two platforms while collaborating with cross-functional teams.

Responsibilities

Advance our position in the market with buy-in and alignment from product management, sales, marketing and executive leadership
Strong coach-player skills with the ability to get things done. Lead the Product Marketing Strategic Planning team, while liaising with Research & Intelligence and Go-To-Market to drive consistency and efficiency across Product Marketing.
Refine positioning framework and ensure new features are appropriately accounted for to drive consistency in messaging across channels and teams.
Monitor and maintain competitive messaging, internal resources, and sales enablement materials.
Evaluate pricing and packaging across Constant Contact’s product lines to ensure we continue to offer the right mix of features and price points
Partner with Product teams to align on holistic product roadmaps and communicate across the organization.
Create information sharing strategies and platforms to keep the company up to date on product and marketing news.
Thrive in a fast-paced, high-stakes, high-visibility, rapidly changing environment
Partner with our Creative and Web team to continually refresh, test, and optimize our core messaging, positioning, and presentation on our website

Qualification

Bachelor’s degree in MarketingOutstanding flexibility

Required

Bachelor’s degree in Marketing, Business or related field or equivalent
10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results with experience in both products and services
Track record of proven business results from leading cross-functional teams
Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
Strong collaborator who can build great working relationships with both peers and executive leadership
Excellent ability to create logic-driven, data-backed recommendations; excellent written and oral communication skills
Marketing mindset focusing on customer needs, how we match offers to those needs, and how we get target customers to buy (and rebuy)
Self-starter who can operate with limited guidance but knows when to ask for help
Positive attitude and proven team player
Fearless to take on new responsibilities or try something new
Outstanding flexibility, adaptability and sense of accountability
Experience defining and leading execution of cross-sell or upsell strategies with experience in both eCommerce and direct sales channels