Hasbro Associate Commercial Planning & Analytics Manager responsible for managing eCommerce launch execution, forecasting, and performance tracking for Hasbro Pulse. Provides analytical insights to drive commercial decisions.
Responsibilities
Evaluate launch performance across the Pulse portfolio, establishing benchmarks and identifying drivers of successful and unsuccessful launches.
Analyze promotional and marketing activity to understand incremental demand, product response and commercial effectiveness.
Partner to identify products or customer segments that would benefit from additional activation or support.
Provide analytical inputs that inform merchandising priorities, promotional planning, CRM activity and commercial calendar decisions.
Develop clear post-activation and post-promotion analysis, translating results into recommendations for future commercial activity.
Establish a consistent learning loop between product launches, customer response, marketing activity and future demand planning.
Maintain the Pulse launch tracker, keeping item and timing, status and readiness current.
Coordinate asset delivery for launches. Track creative, copy and product assets from Brand, Marketing and Product partners, and follow up on anything late so launches go live on time.
Develop item-level commercial and demand forecasts across the Hasbro Pulse portfolio, building initial forecasts from historical performance, comparable products and launches, category trends and known commercial drivers.
Continuously evaluate and update forecasts based on actual sales velocity, pre-order performance, customer demand signals, launch performance and evolving business conditions.
Monitor forecast-to-actual performance and identify material variances, underlying causes and implications for revenue and inventory.
Maintain a forward-looking view of demand across the portfolio and proactively flag potential upside, shortfalls and inventory risks.
