Twilio The Senior Partner Program Manager leads the design, planning, and rollout of Twilio's Partner Program architecture, tiers, and incentives. This role manages program governance, compliance, and partner engagement to drive pipeline and ROI.
Responsibilities
Program Architecture & Tiering: Lead the design, planning and rollout of future program architectural enhancements, establishing clear, measurable criteria and tiered benefits for all partner tracks.
Incentive & PAF Strategy: Optimize the rules, allocation models, and pre-approved packages for the Partner Acceleration Fund (PAF), ensuring investments drive localized pipeline generation.
Governance & Compliance: Establish and run the annual/semi-annual partner tier audit process. Enforce compliance, manage tier elevations, and ensure program integrity.
Partner Engagement: Develop an engagement model for the program that incentivizes the right partner behaviors (certifications, deal registrations, co-marketing) over passive participation.
Long Tail Partner Activation Strategy: Scale the unmanaged partner ecosystem using a one-to-many strategic framework, leveraging automated engagement paths, digital enablement, and self-service resources to drive activation and growth.
Qualification
ExperienceProgram DesignIncentive ManagementExecutive CommunicationGlobal Market AcumenAmbiguity & Problem SolvingThis role will be remote
Required
Experience: 6–8 years of experience in Partner Programs, Channel Strategy, Ecosystem Architecture, or related functions in a fast-paced technology environment, with a track record of taking initiative and rolling up your sleeves.
Program Design: Proven track record of designing, launching, and managing tiered partner programs and defining clear programmatic requirements.
Incentive Management: Deep experience managing MDF, Co-Op, or Partner Acceleration Funds, including ROI tracking and claim governance.
Executive Communication: Exceptional ability to distill complex program rules into executive-ready presentations and partner-facing program guides.
Global Market Acumen: Experience managing program nuances across EMEA, NAMER, LATAM, and APJ markets.
Ambiguity & Problem Solving: Demonstrated resilience and a positive, solution-oriented mindset when tackling novel business models or ill-defined, complex challenges across matrixed teams.
This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
