Benchling Head of Product Marketing at Benchling shapes product positioning and leads a team to communicate AI-powered biotech solutions. This role involves hands-on creation of messaging, GTM strategy, and collaboration with multiple departments.
Responsibilities
Benchling is where scientists do the work that moves biotech forward, and we’re putting AI at the center of it to power science across the R&D lifecycle. As the Head of Product Marketing, you’ll shape how scientists at the bench, IT leaders, and executives at the largest biopharmas understand what we build and why it matters.
This is a player-coach role. You’ll set the vision and strategy, and build a high performing team. You’ll also get your hands dirty: writing the positioning, drafting the launch narrative, prototyping with AI when that’s the fastest path. Much of what we’re doing hasn’t been done before. You’ll bring clarity to ambiguity and make the call when the path isn’t obvious.
Define positioning and narrative across our product portfolio, including our newest AI capabilities, in language that resonates with scientists, technical buyers, and executives.
Stay hands-on. Write, prototype, and ship messaging, launch assets, and sales tools yourself, and use AI to move faster and set the bar for how your team works.
Build, coach, and grow a team of product marketers who are creative, curious, and high-performing.
Own GTM strategy and launches across the portfolio, with clear accountability for adoption, pipeline, and revenue that aligns to product and sales targets.
Partner closely with Product, Sales, Strategy, Enablement, and Customer Experience, and bring customer and market insight into roadmap decisions and 1:1 ENT deal conversations.
Go deep on customers, segments, and use cases through your own research and discovery, and turn what you learn into sharp points of view.
Become an expert in all areas of the product so that you can drive alignment and overall narrative work for Benchling’s market position.
Give the C-suite clear updates on performance by segment and solution, and help the company see what’s working and what to do next.
Qualification
A builder’s instinctComfort with ambiguityCreativity and curiosityExecutive presence
Required
10+ years in product marketing or marketing leadership at high-growth B2B SaaS companies, including at least seven years leading and scaling teams.
A track record of bringing multiple products to market with accountability for pipeline and revenue targets.
A builder’s instinct. You do the work yourself, and AI is already part of how you write, analyze, and prototype.
Comfort with ambiguity. You’ve created a structure where there was none and made good decisions without all the data.
Creativity and curiosity. You ask great questions, seek out information, bring ideas, and have a point of view on how AI is changing products and buyers.
Executive presence. You can distill complex ideas into a clear story for C-level audiences and earn trust quickly.
Real curiosity to learn about life sciences and biotech.
