Citizen Head of Content at Citizen owns all content distribution on social channels and manages creators to amplify real-world footage. The role focuses on organic content growth and paid amplification tied to app sign-ups.
Responsibilities
Citizen is the #1 safety app in the U.S. Every day, thousands of videos are captured live at the scene of real incidents and distributed in real time to people in every major American city. No other consumer product has this. It is a live network, a newsroom, and a safety tool at once, and it is growing again.
You own all Citizen content on every social channel, UGC included. This is not a creator seat. You bring in the creators, set the bar, and run the output. The job has two halves: get what happens inside Citizen seen outside it, and turn the content that wins organically into paid ads that bring in sign-ups we can count.
Our TikTok presence has not been run seriously in about three years. Product is building ways for users to share live content straight to the platforms they already use. Founder-led and Mission Control content are on the roadmap. The footage is there, the product is ready to carry it, and nobody owns getting it onto the feed.
Small team, in the office, AI-native. Agents clip, tag, and report; you are expected to use them and to keep handing them more of the work. We move fast, test cheaply, and kill what does not work without ceremony.
What You Will Own
Off-platform distribution. Rebuild Citizen's own channels on TikTok, Instagram Reels, YouTube Shorts and X from zero, with daily posting. Run the creators and clippers who carry our footage further. Set the content standard, including judgment on sensitive real-world footage. Be the marketing voice on product's in-app sharing so every share lands as distribution, not just a button.
Paid amplification of winning UGC. This is where the job is won.
Spot the winners. Read every organic post on more than views: hook rate (3-second views), hold rate, shares, saves, comments. Decide within 48 to 72 hours what earns spend.
Clear the rights up front. Usage rights, Spark Ad codes and partnership-ad access are agreed when a creator signs, not chased after a post takes off.
Run it as paid. Put winners live as TikTok Spark Ads and Meta partnership ads from the creator's own handle. Small budgets, many concepts, fast kills. Ship enough new concepts every week to stay ahead of creative fatigue.
Prove the sign-up. Every paid dollar is tied to sign-ups. Work with our paid media team on attribution (MMP, SKAN, post-install events) and report cost per sign-up by creator, concept and hook.
Close the loop. The hooks that win become the next round's starting points. Creators are paid in a way that rewards performance: a base for steady output, more when their ad wins.
Qualification
You live on these platformsScrappy and fastFluent in AI for content work
Required
You live on these platforms, daily. You know what is working this week, not last year.
You find creators where they already are, and they stay.
Taste and judgment on real-world footage. You know when not to post.
Scrappy and fast. Years of experience and the name on your degree matter less here than what you have shipped and what it did.
Fluent in AI for content work, not just curious about it.
