Director, Content Marketing at Fivetran · LumiJobs

Responsibilities

Most of what gets written about AI and data is noise. This role decides what our story sounds like instead, and how a skeptical data engineer and a busy executive each find a reason to believe it.
As Director of Content Marketing, you will lead the team that tells that story: blogs, case studies, video, thought leadership, and social. You will work directly with our founders and senior leaders, and with the customers whose results make the story real. It's a hands-on leadership job. You will set the standard for the writing, edit the work yourself when it matters, and build a team that people outside the company want to read.
Own the content strategy for our AI story across blog, case studies, video, thought leadership, and social, and turn it into a roadmap and calendar the team can run.
Lead, hire, and coach a team of writers, editors, video producers, and social specialists, and set a high bar for quality and for plain, human writing.
Turn customer results into stories people trust, working with customer advocacy on case studies, video, and quotes that stand up to scrutiny.
Help founders and executives say what they think in their own voices, through long-form pieces, bylines, talks, and posts.
Write for two audiences at once: executives who own the outcome, and practitioners such as data engineers and analytics engineers who live with the tools.
Keep our voice consistent across the Fivetran and dbt communities, including the open source community that has strong opinions about us.
Work closely with product marketing, PR, demand generation, brand, community, and sales enablement so content matches our messaging and supports the field.
Run content as a program: briefs, workflow, deadlines, agencies and freelancers, and an annual budget.
Measure what works, including pipeline influence, engagement, search and AI answer visibility, and share of voice, and stop doing what doesn't.
Set clear standards for how the team uses AI, so the work gets faster without getting generic.

Director, Content Marketing

Responsibilities

Benefits

Company

Fivetran

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