Data Scientist II, Marketing at Thumbtack · LumiJobs

Responsibilities

As a Marketing Data Scientist II at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, communication and collaboration skills to drive a variety of high-impact projects. You will embed directly with the paid marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.
Own end-to-end analytics for growth marketing, partnering with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets.
Translate ambiguous business questions into rigorous analyses and clear recommendations that improve individual campaign performance and optimize the overall marketing channel mix.
Design, execute, and interpret experiments and quasi-experiments to enable causal inference and inform high-stakes marketing investment decisions.
Partner closely with MarTech, Product Management, and Engineering to scope, build, and evaluate new capabilities—such as developing local market intelligence framework and improvements to customer LTV bidding systems—ensuring measurable performance gains.
Develop deep domain expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization, and apply that expertise to influence strategy and execution.
Collaborate with cross-functional partners to build scalable analytical solutions, tools, and frameworks that unlock sustained growth.
Raise the bar for Thumbtack’s data culture by designing, maintaining, and documenting high-quality, trusted data tables and metrics that enable self-serve decision-making across teams.
In order to be successful, you must bring
Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field (advanced degree a plus).
3+ years of experience in marketing data science, strong understanding of digital marketing and experience with marketing measurement and performance optimization.
Advanced SQL skills, proficiency in Python or R, and experience using Looker or similar BI tools to drive insights.

Data Scientist II, Marketing

Responsibilities

Company

Thumbtack

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