Enova The Senior Analyst, Paid Search at Enova manages campaign optimization in Google Ads and Microsoft Ads for Small Business SEM. The role includes building reports, monitoring performance, and supporting SEO and AI search efforts.
Responsibilities
We are looking for a hands-on paid search operator to own campaign optimization for Small Business SEM. This role reports to the Sr. Associate, Holistic Search and works inside Google Ads every day, optimizing campaigns, managing to forecast targets, and turning performance data into insight. The majority of your time goes to paid search, with SEO and AI search (AEO) support where capacity allows and prioritization dictates. You will work within the bidding and budget guardrails set by search leadership and the Google value-based bidding model.
Own campaign optimization in Google Ads and Microsoft Ads: bids, budgets, keywords and negatives, ad copy, and audiences within established guardrails, managing to forecast targets.
Provide day-to-day paid search support, including campaign builds, launches, and ad copy and keyword updates, as prioritized by the Sr. Associate.
Monitor pacing, query quality, and efficiency daily, escalate performance deterioration with supporting data and an initial hypothesis, and develop insights from search term, auction, and conversion data that shape the optimization roadmap.
Design, launch, and monitor tests across ad copy, keyword structure, and bidding, and document the results.
Build and maintain SEM reporting and dashboards that feed the twice-monthly CMO and leadership review, and summarize results in a timely, accurate, concise way.
Validate the conversion and value signals flowing to Google for the VBB model, and flag data issues to Marketing Analytics and the Data Scientist.
Support SEO and AI search (AEO) work as capacity allows and prioritization dictates: pull organic and AEO data for the holistic search view, track SEO agency deliverables, and build working knowledge of both channels.
Route new ad copy and claims through Legal and Compliance review and keep paid landing page usage compliant.
Qualification
4+ years of paid search experienceStrong analytical skillsUnderstanding of conversion trackingUnderstanding of our productsClear written communicationUnderstands and displays Enova’s valuesSQL experienceExperience with GA4 or Adobe Analytics
Required
4+ years of paid search experience, with a record of owning campaign optimization and driving measurable results.
Hands-on fluency in Google Ads and Microsoft Ads. Experience with a search management platform (e.g., Search Ads 360 or Marin) is a plus.
Strong analytical skills: comfort in Excel/Sheets and BI tools, SQL a plus, and experience with GA4 or Adobe Analytics.
Understanding of conversion tracking, value-based bidding, and how conversion signals affect bid algorithms.
Understanding of our products, target market, and competitors.
Clear written communication: you can turn a data pull into a concise takeaway.
Curiosity about SEO and AI search visibility (AEO), and an appetite to learn both.
A bias for action and a high standard for accuracy: you catch errors before others do.
Understands and displays Enova’s values.
Preferred
Experience with search management platforms like Search Ads 360 or Marin
