You'll be our first Senior Manager of Customer Marketing, and your job is to market Fireworks through our customers. That means two things: putting customers' voices, results and stories in front of the next buyer, and marketing our customers themselves, so the teams who build on Fireworks are seen and celebrated as advocates.
Our customers are shipping some of the most interesting AI products in the world, from AI-native startups to some of the largest enterprises. The buyers we most want to reach trust their peers more than they trust us. You'll build the references, stories and peer moments that let customers at their scale and in their industry make the case for Fireworks, and you'll turn the champions inside our accounts into advocates who bring Fireworks to the next team.
This is a hands-on role with full ownership. You'll set the strategy, build and run the programs, working through cross-functional partners and outside help like agencies or freelancers where it makes sense. As the programs prove their impact, you'll help shape how the function grows. You'll report to the Head of Global Strategic Events and work daily with Sales, Revenue Marketing, Developer Relations, Product Marketing, Product and Strategic Events.
Our buyers range from the engineers and ML leads who evaluate Fireworks to the CIOs, CTOs and AI platform owners who sign off. So the best proof isn't just a logo on a slide — it's a builder explaining how they cut latency or cost on Fireworks, in their own words, with real numbers. For enterprise buyers, it's also an executive at a peer company vouching that Fireworks held up at their scale.
You'll decide where to start and which programs matter most. The work spans a few connected areas, and each one turns a happy customer into a voice for Fireworks.
Customer advocacy
Build an advocacy program people want to be part of, from the engineers and ML practitioners who know Fireworks best to the executives who bet on it.
Recognize and grow champions, and give them a stage with DevRel: talks, posts, office hours and early access.
Find advocates through Sales, DevRel and product usage signals, not just the accounts everyone already knows.
Make advocacy worth it: clear asks, and real value back such as early access, product input, visibility and invites.
References and peer proof
Build a reference program that gives Sales references it can rely on in complex enterprise deals, matched by industry, company size and use case, with fair rotation so no advocate is over-asked.
Qualification
Experience in AIVideo production or podcast experienceYou've hired and managed a small teamSolve Hard Problems
Preferred
Experience in AI, ML infrastructure, data platforms or cloud infrastructure.
You've built or run a developer community, champions or MVP-style program.
You've launched and run a Customer Advisory Board with enterprise executives.
Experience supplying customer references for analyst evaluations.
Hands-on with advocacy and reference platforms (for example Influitive, UserEvidence, SlapFive or Champion) and CRM tools like Salesforce or HubSpot.
Video production or podcast experience.
You've hired and managed a small team.
Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
