Paid Digital Marketing, Senior Manager

Required

• 5+ years of experience in paid digital marketing, preferably in media, publishing or subscription businesses, with a record of managing multi-channel campaigns and budgets from planning through reporting.
• Hands-on experience with Google Ads (Search and Performance Max) and Meta Ads Manager, including campaign setup, budget management, audience and creative testing, and ongoing optimization.
• Experience with an ad platform or feed management tool, including managing feeds, monitoring pacing and addressing under- and overspend.
• Strong analytical skills, with comfort in dashboards and goal tracking, and the ability to turn data into clear recommendations for marketing and non-marketing audiences alike.
• Experience managing agency or vendor relationships and budgets, including day-to-day direction, performance conversations and invoice review, with a detail-oriented approach to spend tracking and card reconciliation that keeps financial records accurate and current.
• Collaborative working style with editorial and business partners and clear written and verbal communication, with the ability to translate newsroom goals into effective paid strategies and manage many campaigns, deadlines and stakeholders at once.
• Curiosity and a test-and-learn mindset, with comfort trying new platforms and tactics, measuring results honestly and adjusting quickly.
• Additional Information
• Sponsorship: This position does not provide immigration sponsorship. Applicants must have the right to work in the U.S. without immigration sponsorship.
• Accommodations: We are committed to an accessible application process. If you need an accommodation to apply, please contact hnpemployment@hearst.com. This email address is for accommodation requests only.