Sr. Manager, Demand Planning and Performance Analytics

Charlotte Officefull time

On Site

senior

H1B: no

Renuity Sr. Manager, Demand Planning and Performance Analytics at Renuity leading marketing planning, demand forecasting, and lead quality analysis across multiple brands and markets. Build processes and models to optimize marketing investment and sales capacity alignment.

Responsibilities

Marketing planning and performance
Run a standardized monthly marketing planning process across multiple brands and markets, from inputs and plan builds through reviews and sign-off.
Partner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market.
Run month-end plan vs. actual reviews: explain variance and recommend changes for the next month.
Build and maintain planning and channel playbooks (paid search, paid social, affiliates, direct mail, local services ads) and a new market launch playbook.
Standardize KPI definitions and keep a shared test-and-learn log so wins scale across brands.
Demand and capacity planning
Build and maintain the marketing demand model, including market sizing, share and growth headroom by brand, product and market.
Align lead and appointment targets with sales and installation capacity, and flag markets that are over- or under-served.
Manage pacing and month-end projections for spend, leads, appointments and sales against plan.
Build scenario models for the VP and leadership team and document key assumptions: cost per lead, set, issue and close rates, and average ticket.
Lead quality and optimization

Qualification

5+ years in marketing analyticsExperience building forecastingHome servicesMulti-brand or multi-market experienceExperience with lead scoringRenuityTo learn more

Required

5+ years in marketing analytics, performance marketing or marketing operations
Experience building forecasting, demand or market-sizing models
Hands-on experience with Google Analytics (GA4), Google Tag Manager, Google Ads, and Meta Ads Manager
Experience with call tracking and attribution
Strong skills with dashboards and data tools such as Power BI, Looker Studio or SQL
Clear communication skills to explain data problems and impacts

Preferred

Home services, remodeling or other in-home sales lead generation
Multi-brand or multi-market experience, including new market launches
Experience with lead scoring, lead quality programs or CRM and contact center platforms
Experience working with agency and affiliate partners on shared data and standards
Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.
To learn more, visit Renuity's About Us page.
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.
If you have a question regarding your application, please contact TA@renuityhome.com