Sr. Marketing Mgr, Paid Social

Required

• You are a curious, client-focused leader who asks thoughtful questions, digs into the data, and keeps client needs at the center of strategy and decision-making. You are a clear, influential communicator who can align cross-functional partners, develop and advocate for your team, and translate complex performance insights into action. Given the breadth and pace of the role, you excel at prioritizing effectively, making thoughtful tradeoffs, and balancing hands-on involvement with empowering others to own their work.
• 8+ years of experience in performance marketing, with extensive expertise in paid social and at least 2 years of experience leading, coaching, and developing teams.
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms such as Meta, TikTok, Pinterest, Reddit, and YouTube, with accountability for campaign performance and measurable business results.
• Strong analytical capabilities, with the ability to independently evaluate complex performance data, identify underlying trends, assess opportunities, and translate insights into actionable business recommendations. Proficiency with advertising platforms, business intelligence tools, and spreadsheets.
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.
• Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking. Familiarity with Meta Aggregated Event Measurement, SKAdNetwork, and mobile measurement platforms such as AppsFlyer.
• Proven ability to manage competing priorities, exercise independent judgment, and make strategic decisions that balance business objectives, available resources, and performance outcomes.
• Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization.
• Strong creative and integrated marketing judgment, with experience collaborating across Brand, Creative, Organic Social, Influencer, Product, and Lifecycle Marketing teams.
• Excellent communication and stakeholder management skills, with the ability to present complex performance insights, influence decisions, and build alignment across teams and senior leadership.
• Demonstrated leadership capabilities, including setting clear expectations, developing talent, providing actionable feedback, and driving accountability for team and business results.
• Experience leveraging AI, automation, and emerging marketing technologies to improve campaign performance, analytical capabilities, and operational efficiency, with the ability to evaluate and responsibly implement new solutions.