As Marketing Manager for Market Data, you will be responsible for leading the strategy, planning and execution of marketing for Alpaca’s market data product, driving adoption and retention across our existing Trading API and Broker API customers, and over time, new market data-only customers.

After successful and rapid growth with our Trading API and Broker API, Alpaca is now building out our market data product. The team is rapidly growing, and we have a lot to launch and promote directly to our existing Trading API and Broker API customer base as well as new market data-only customers.

We’re looking for an experienced marketer who can take the lead on marketing strategy and planning, while also being hands-on with execution. You’ll work cross-functionally with our sales, customer service, events and PR teams, and act as the voice of the customer and the eyes on the competitive landscape for the market data team.

Things You Get To Do:

Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact

Design, build and execute HubSpot email campaigns to our existing Trading API and Broker API customers, coordinating closely with our sales and customer service teams

Create and manage sales and marketing collateral (e.g. product sheets, pitch decks, case studies and pricing overviews) that our sales teams can use

Build out and own our events strategy, working with our events team to execute

Work with our Head or PR to build out and execute a PR strategy

Research and monitor our competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team

Design and run regular surveys and feedback programs with our existing Trading API and Broker API customers, and over time our market data-only customers

Plan, run and optimize Google Ads and LinkedIn campaigns

Marketing Manager - Market Data

Responsibilities

Qualification

Required

Benefits

Company

Alpaca

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