Responsibilities

We're looking for an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear plan for growth. This is not a channel-by-channel planning role. You'll wear two different “hats”: uncovering the insight that gives a brand a meaningful advantage and leading the translation of that insight into an integrated performance marketing plan that teams can execute and measure.
You'll lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client business outcomes around a shared understanding of the customer and the business opportunity. You'll turn complex inputs into focused briefs, fully connected conversion journeys, and actionable recommendations. Your job is to ensure its channels and teams work toward shared business outcomes.
Roles & Responsibilities
Audience Research & Insight Development
Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
Synthesize customer interviews, market research, search behavior, and campaign data into insights that shape strategy.
Map the B2B buying journey, identifying decision points, barriers, and opportunities to influence consideration and conversion.
Turn research into a clear strategic point of view — not just a collection of observations.
Integrated Strategy & Planning
Lead integrated strategic planning within Performance Marketing, connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
Define the audience, positioning, messaging priorities, channel roles, and sequencing needed to meet client business goals.
Partner with paid media, design, copy, landing page, and analytics specialists to define coordinated performance marketing plans across paid search, paid social, display, and video.

Head of Integrated Strategic Planning (Remote CAD) at Directive · LumiJobs

Head of Integrated Strategic Planning (Remote CAD)

Responsibilities

Benefits

Company

Directive

More roles at Directive