Avante Director of Demand Generation at Avante owning strategy for new and expansion pipeline through paid media, account-based campaigns, and partner co-marketing. Responsible for setting channel mix, budget, and quarterly plans.
Responsibilities
We built the product first. Avante spent almost two years in stealth with founding customers, launched in April 2025 with a product already delivering ROI, and recently raised a $30M Series A. Next year is when go-to-market delivers on the product-market fit we have already established, and this role builds the demand engine that makes that happen.
As Director of Demand Generation, you'll own the strategy for new and expansion pipeline and the programs that produce it: paid media, account-based campaigns, email and nurture, sponsorships, and co-marketing with a partner channel that already drives a large share of our pipeline. Much of it starts from a clean slate. You'll decide what to turn on first, how to spend a healthy budget, and how to show it's working.
You'll set direction for work that runs through content, creative, a digital agency or contractor partner, and our SDRs, and you'll be ready to build and lead a team as the function grows. You'll work as a partner to our Head of Marketing on overall strategy, with the presence to represent marketing with executives and the board. Field and events have a dedicated owner, so you'll work alongside that program rather than run it. We want someone who sets the strategy and also builds the first version of it.
Own the demand strategy. Set the channel mix, budget allocation and quarterly plan for new-logo pipeline, and change course as the results come in.
Jumpstart and scale digital. Manage paid search, LinkedIn, retargeting, email and sponsorships, working with an agency or contractor partner you manage or choose.
Run programs against named accounts. Agree on account tiers with sales leadership, and ensure priority accounts are surrounded by the right messages throughout the enterprise sales journey.
Get more from our partner channel. Build co-marketing and joint campaigns with partners, and make sure our direct and partner programs reinforce each other.
Point content and creative at pipeline. Influence the content plan based on your priorities, brief creative well, and partner with field marketing so events and campaigns move the same accounts forward.
Work as one team with sales. Equip SDRs and AEs with messaging, triggers and clean handoffs, and share accountability for the pipeline you create together.
Measure what matters. Own the pipeline scoreboard with RevOps, and present it to leadership each month, including what missed and what you'll change.
Build with AI. Design and manage the agents and automations that scale the function, such as account research, signal monitoring, message variants and campaign QA. RevOps and GTM engineering will help you deliver it.
Lead and grow the team. Direct agency and contractor work now, and be ready to lead a team as the function grows.
Qualification
8+ years in B2B demand generationStrategy-first and hands-onFamiliarity with benefits
Required
8+ years in B2B demand generation, building pipeline for a sales-led motion with enterprise or upper-mid-market buyers and long sales cycles
Early-stage B2B SaaS experience (Series A to C, or you've been through that journey), with comfort building the system while running it
Strategy-first and hands-on: you set the plan and build campaigns yourself in tools like HubSpot, LinkedIn Campaign Manager, Google Ads and Clay
Deep expertise in at least one demand channel, such as paid and digital, account-based, lifecycle or partner marketing, with range across the full mix
You've built and shipped AI agents or automations in your own marketing work, and can walk through what they did and what broke
A track record of sourced pipeline and revenue (not MQLs) that you've presented to company leadership
Experience leading work that runs through other people, whether direct reports, agencies or cross-functional partners
An airtight working relationship with sales, including shared plans and shared accountability
Preferred
Familiarity with benefits, healthcare or HR tech buyers
Experience marketing AI products to enterprise buyers
Experience in partner- or broker-influenced markets, including co-marketing programs
Experience hiring and managing marketers
A point of view on AEO and how AI search changes demand capture
