Staff Product Manager, App Install at Pinterest · LumiJobs

Responsibilities

Define and drive the product vision, strategy, and roadmap for app performance (including ROAS optimization), aligning with Pinterest’s core business goals and advertisers’ growth objectives.
Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser ROAS, user experience, and marketplace performance.
Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.
Deeply understand the mobile app advertising ecosystem—including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices—to inform product strategy and execution.
Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.
Become the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.
Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments—including leveraging AI and machine learning where impactful.
Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.
Champion privacy-centric and user-first performance ad solutions, keeping Pinterest’s high bar for user trust and experience at the center of your decision-making.
We’re looking for someone who has:
Minimum 7 years of Product Management experience, with a proven track record of launching and scaling successful ROAS focused performance advertising products, especially in app promotion or ad tech spaces.
Experience building ML grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.

Staff Product Manager, App Install

Responsibilities

Benefits

Company

Pinterest

More roles at Pinterest