Growth Marketing Manager, Paid Media & Audience Growth
Washington, D.C.full time
On Site
senior
H1B: no
Responsibilities
Build Shield’s paid media strategy across priority audiences, including defense, national security, aerospace, policy, technical, and influencer communities.
Translate audience research into targeting strategies across paid social, video, display, programmatic/DSP, search, retargeting, and emerging channels.
Develop segmentation and testing frameworks based on personas, communities, content interests, geography, behavioral signals, platform behavior, creative, landing pages, and measurement methods.
Partner with Social, Communications, Creative, Video, Field Marketing, Talent, and Product Marketing to turn performance insights into audience playbooks, paid media briefs, and future investment recommendations.
Launch, manage, and optimize paid campaigns across platforms such as LinkedIn, Meta, YouTube, Reddit, X, Google, and other relevant channels, including budgets, pacing, targeting, creative rotation, and in-flight performance improvements.
Qualification
Experience with defenseExperience with out-of-homeFamiliarity with incrementality testingStrong writingTemporary employee offer package
Required
5-8+ years of hands-on experience building, launching, managing, and optimizing paid media campaigns in paid media, growth marketing, performance marketing, digital acquisition, audience development, or a related field, including meaningful campaign budget ownership.
Strong paid social and video experience across platforms such as LinkedIn, Meta, YouTube, Reddit, TikTok, X, or similar channels.
Demonstrated ability to turn audience strategy into active campaign execution using platform-native targeting, first-party data, behavioral signals, contextual signals, lookalikes, retargeting, geography, interests, and persona-based segmentation.
Strong analytical and strategic judgment, including experience using campaign reporting, GA4 or similar analytics tools, UTMs, pixels, conversion events, and structured testing to make in-flight optimizations and communicate performance insights to creative, technical, analytical, and executive stakeholders.
Preferred
Experience with defense, aerospace, national security, government, or other complex stakeholder audiences.
Experience using DSPs or programmatic platforms such as The Trade Desk, DV360, StackAdapt, or similar tools.
Experience with out-of-home, CTV/OTT, podcasts, newsletters, or other channels beyond standard paid social and search.
Familiarity with incrementality testing, lift studies, MMM, or other advanced measurement approaches.
Strong writing, creative briefing, or messaging instincts. High attention to detail.
Full-time regular employee offer package:
Pay within range listed + Bonus + Benefits + Equity
