Senior Marketing Analyst

Required

• You bring 5+ years of experience in marketing or growth analytics, with a track record of owning analyses that drive measurable impact and clear business outcomes.
• You have strong business acumen, are intellectually curious, and are motivated to solve difficult marketing problems in a highly regulated space.
• You have solid experience assessing performance and opportunities across Paid, Lifecycle, Direct Mail, and Partnership channels, and understand how they work together to drive growth.
• You are fluent in marketing measurement, including attribution methodologies, incrementally testing, funnel analysis, and ROI modeling.
• You have advanced SQL skills and experience using Python or R for exploratory analysis, modeling, or experimentation.
• You have hands-on experience with dbt, Snowflake, and Looker (or comparable tools), including designing data models and semantic layers.
• You care about data quality and have experience improving data reliability, definitions, and analytics infrastructure.
• You translate complex analyses into clear, actionable insights and are comfortable influencing stakeholders.
• Experience working in the financial services industry
• Experience working closely with data platform teams to improve marketing data models and tracking.
• Familiarity with martech platforms and tools (ESPs, CDPs, etc.) and their data ecosystems.
• Experience partnering with senior marketing leaders on annual planning, forecasting, and long-term strategy.