Responsibilities

The Lifecycle & Digital Growth Marketing Manager owns customer lifecycle marketing programs and contributes to the digital-first buyer journey across prospect, trial, customer, and post-purchase experiences, for both product-led growth (PLG) users who discover, try, and buy through self-serve, and small businesses best served through an inside sales motion.
Programs are built for both motions, using trial and product usage to drive self-serve conversion and adoption, and surfacing high-intent small business accounts for timely inside sales follow-up.
Success is measured through the performance of programs within the role's scope and meaningful contribution to broader outcomes such as trial-to-paid conversion, digital bookings, inside sales pipeline and conversion, customer retention, and GRR. The role also supports broader marketing initiatives as business priorities evolve.
Customer Lifecycle Marketing
Own the strategy and execution of lifecycle marketing programs across prospect, trial, customer, and post-purchase journeys to support conversion, product adoption, engagement, retention, and expansion, for both PLG self-serve users and small business customers.
Own lifecycle email marketing and automation using HubSpot or similar platforms, including the development and optimization of programs for engagement, conversion, and downstream business impact.
Own in-app lifecycle communications and notifications using Pendo or similar platforms across the customer journey, guiding self-serve users to activation and paid conversion.
Identify customer segments and develop targeted programs based on lifecycle stage, product usage, and business size, distinguishing users best served through self-serve from small business accounts that warrant inside sales outreach.
Define product usage and engagement signals (such as trial activity, team invites, and plan limits) that trigger either an automated lifecycle program or a handoff to inside sales, and partner with Sales on follow-up timing, messaging, and feedback.
Partner with Campaign Operations and Data Engineering to build scalable, product-aware data and automation capabilities needed to support lifecycle programs.
Partner with Customer Success on digital churn-mitigation programs, upsell and migration campaigns, including in-app messaging and lifecycle communications targeting at-risk segments, contributing to shared retention and GRR outcomes.
Paid Media & Acquisition

Lifecycle & Digital Growth Marketing Manager at Intellistack · LumiJobs

Lifecycle & Digital Growth Marketing Manager

Responsibilities

Qualification

Required

Company

Intellistack

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