Grow our digital presence: Build and run a content strategy and distribution plan across SEO, AEO, LinkedIn, YouTube, and paid search. Shift LinkedIn from announcements toward technical education, industry perspective and ecosystem engagement, and build YouTube into a steady publishing channel.

Own SEO and AI discoverability: Lead keyword strategy, site structure, and long-tail technical topics. Make our content easier for search engines and AI systems to find, parse, and cite, and track our visibility.

Run campaigns: Plan campaigns around events, launches, and competitive moments. Manage paid search and HubSpot email programs, and keep our contact database up-to-date and compliant.

Make content go further: Create simple workflows so SMEs approve technical assets once and adaptations follow set rules, turning one keynote or paper into video, clips, posts, and web content.

Measure what matters: Define KPIs for each channel, report on performance regularly, and recommend where to invest.

Keep an eye on the market: Track competitor SEO, content, social, and events, and turn what you learn into recommendations.

Run the tools: Manage our social tooling and website tracking, and coordinate external agencies.

Senior Digital & AI Marketing Expert

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Lightmatter

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