Exa Head of Product Marketing at Exa leading product marketing function and bridging product and engineering teams. Responsible for launch calendar, competitive intelligence, positioning, messaging, and content for website and product pages.
Responsibilities
You'll lead the product marketing function: hiring and managing product & technical marketers who ship content for both customers and our sales team. This is a player-coach role, so you should enjoy being in the trenches with the team, able to write positioning, frame launches, evaluate competitors, and pitch customers.
This role demands a technical background since you will spend time with engineers, and you will need to understand retrieval, agents, and APIs. It is also imperative that you be fluent with AI tools, both to drive team productivity and to understand how our AI-forward customers are doing their jobs.
This role bridges product marketing to the product/engineering org. The person in this role will ensure that our fast-moving product roadmap translates into a steady stream of high-impact launches, announcements, and demos. Conversely, this role should bring market feedback into the prioritization process. You will be the person to surface valuable features and evaluate competitive positioning, with the ultimate aim of building the world’s best search engine for AI agents.
This role is based in-person at our San Francisco HQ.
The launch calendar
Own the conversion of the engineering roadmap into a sequenced calendar of launches, announcements, and demos. Decide what gets a moment and what ships quietly, and make sure every launch that deserves attention gets a coordinated one. Success is measured by launch cadence and the reach of launch (coverage, signups, developer buzz).
Competitive intelligence
Document the competitive landscape: who is shipping what, where we lead, and where we need to be wary. Help train our sales team to educate customers how Exa can best meet their needs. Success is measured by our win rate.
Positioning and messaging
Own the positioning and messaging architecture for Exa. Maintain a consistent structure, and fill it in yourself for major releases. Success is measured by clarity and consistent adoption.
Content for website home & product pages
Ensure our website tells the story: the homepage, product, industries, and use case pages. You own the message, navigation, and page structure, while Digital Marketing owns the site mechanics, performance, and conversion surfaces. Success is measured by website freshness and visitor satisfaction.
Qualification
Technical backgroundFluency with AI toolsExperience with retrievalA background as an engineerExperience at an API-firstDomain depth in searchExa is an equal opportunity employer
Required
Technical background
Fluency with AI tools
Experience with retrieval, agents, and APIs
Preferred
A background as an engineer, or a computer science or technical degree, before moving into marketing or product.
Experience at an API-first, infrastructure, or developer tools company.
Domain depth in search, retrieval, RAG, or agent frameworks.
Experience as the marketing counterpart to a founder-owned roadmap, and a track record of making that relationship productive.
Experience building a product marketing function from small beginnings at a high-growth startup.
Exa is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, pregnancy or related conditions, criminal histories consistent with applicable law, or any other basis protected by applicable law.
