Marketing Operations Manager - US Remote

Remotefull time

Remote

senior

H1B: no

Perfectserve Marketing Operations Manager at PerfectServe responsible for marketing operations foundation enabling execution, measurement, and scaling. Manages lead lifecycle, marketing automation, campaign operations, and marketing technology stack.

Responsibilities

Funnel and lead lifecycle operations
Own the operational execution of the lead and account lifecycle from initial engagement through handoff to Sales.
Design lifecycle stages, qualification criteria, scoring models, and routing logic in partnership with Revenue Operations, Marketing, and Sales, then implement and maintain them
Manage lead and account routing to ensure high-quality opportunities reach the appropriate BDR or seller quickly and accurately.
Monitor MQL-to-Sales acceptance, meeting conversion, opportunity creation, and other key funnel transitions to identify leakage and areas for improvement.
Maintain and monitor SLAs between Marketing, BDRs, and Sales, surfacing breakdowns and partnering with leaders to resolve them.
Ensure funnel definitions and system logic remain consistent across Marketing and Sales platforms.
Assess the cross-functional impact of marketing operations initiatives, ensuring alignment across systems, processes, and teams.
Marketing automation and campaign operations
Own the operational infrastructure required to execute scalable, measurable marketing campaigns.
Manage marketing automation workflows, segmentation, campaign structure, audience logic, and operational QA.
Partner with Marketing teams to ensure campaigns are properly configured, tracked, and measurable.

Qualification

Experience with intent dataStrong analytical capabilitiesStrong business judgmentBias toward simplificationWhy Join PerfectServe?At PerfectServe

Required

5+ years of experience in Marketing Operations, Revenue Operations, Demand Operations, or a related B2B SaaS operations role.
Experience supporting complex B2B marketing and sales organizations with enterprise and/or multi-product go-to-market motions.
Strong experience with marketing automation platforms such as Marketing Cloud Account Engagement/Pardot, Salesforce CRM, including lifecycle management, lead and account routing, campaign architecture, and data integration.
Demonstrated experience with funnel analytics, lead scoring, attribution, campaign measurement, and marketing performance reporting.
Experience with intent data, account-based marketing (ABM) platforms such as 6sense and Vector, enrichment tools such as Clay and ZoomInfo, and other GTM technologies.
Strong analytical capabilities, including experience with BI/reporting tools and the ability to translate complex data into actionable insights.
Strong understanding of B2B SaaS funnel metrics, including MQL conversion, Sales acceptance, opportunity creation, pipeline contribution, velocity, and attribution.
Ability to work across Marketing and Sales and translate the needs of both functions into scalable processes.
Strong business judgment, attention to detail, and ability to balance recurring operational responsibilities with larger improvement initiatives.
Bias toward simplification, automation, scalability, and high-quality data.
Why Join PerfectServe?
At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated and mission-driven team in an environment that values growth, transparency, and innovation.

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU
Life Insurance

Company

Perfectserve

View company page

Source: greenhouse

Active within the past hour

Remote-friendly

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