Senior Performance Marketing Manager at Checkr · LumiJobs

Responsibilities

Campaign strategy and execution: Define and oversee paid acquisition strategies to fuel growth in our SMB and Commercial segments. Our paid search and paid social/display programs are run by an agency which you will actively manage, and the remainder of our channels will be run in-house directly by you.
New channel expansion: Rapidly identify, test, and scale new marketing channels to drive growth. Develop a framework for quick experimentation and iteration to assess channel viability and performance.
Conversion rate optimization: Drive optimization via experimentation on our paid landing pages in close collaboration with our design, website, and analytics teams.
Budget management: Manage our paid media budget, determining optimal spend allocation across channels based on our goals and the measured efficiency of the spend.
Data-driven decision making: Analyze datasets to understand our paid marketing funnel and identify opportunities for improvement.
Cross-functional collaboration: Partner closely with finance, analytics, marketing operations, product, and sales teams to ensure alignment and integration of marketing strategies across the organization, fostering a collaborative approach.
Deep expertise in digital / performance marketing across search, social, affiliate, and display channels (6+ years preferred). Hands-on experience managing paid search campaigns at scale is a must-have.
Experience developing and executing a paid acquisition strategy at a fast growing company (experience in SMB B2B tech preferred)
A track record of making investment decisions based on true incremental return, including use of lift tests and spend response curves to find the point where each channel stops paying back, in close partnership with marketing science and FP&A. Experience with MMM a plus.
Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)

Senior Performance Marketing Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Checkr

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