AbbVie Consumer Marketing Manager I/II at AbbVie to lead consumer marketing initiatives for Parkinson’s Disease. Partner cross-functionally to deliver aligned, compliant, and impactful marketing plans.
Responsibilities
Lead the development and management of DTC tactics designed to drive awareness, consideration, and conversion, with a strong emphasis on digital communications (e.g., website, CRM, paid media).
Support the development and execution of consumer marketing plans aligned to brand and business objectives, ensuring consistent pull-through of brand strategy across all consumer channels and touchpoints.
Identify innovative opportunities to differentiate the brand and enhance patient and care partner education and engagement.
Collaborate with HCP marketing and Sales leadership so that field insights are incorporated into consumer tactics and brand strategy is communicated consistently across HCP and consumer efforts.
Partner with Medical, Regulatory, Legal, APEX, OEC, and Patient Services to develop messaging and tactics that address patient and care partner needs
Set direction for and manage agency partners, including scope, day-to-day coordination and oversight, to deliver high-quality work on time and within budget.
Partner with APEX to support market research and analytics efforts and measure effectiveness of marketing initiatives to achieve brand objectives.
Track and manage the Consumer Marketing budget while collaborating with the team to utilize resources effectively and efficiently as well as identify any synergies.
Demonstrate AbbVie’s Ways of Working, including “All for One AbbVie” and “Make Possibilities Real.”
Partner with APEX on campaign measurement, tactic performance, competitive intelligence, consumer insights, and market trends to refine and optimize Consumer Market efficiency and effectiveness.
Bachelor’s degree in marketing or a related field, or equivalent experience.
Marketing experience with proof of building proficiency in core marketing skills such as creative development, positioning, segmentation, value proposition development, and investment optimization.
Qualification
Strong project managementCRM experienceNoteUS & Puerto Rico only - to learn morehttps
Required
Strong project management, analytical, and conceptual thinking skills; self-starter with attention to detail, execution, and follow-through.
Ability to influence and lead without direct authority.
Knowledge of applicable regulations and standards affecting pharmaceutical products
Capacity to respond to quick turnaround requests for information and action
3–5 years of relevant marketing experience; pharmaceutical or CPG experience preferred.
Prior consumer marketing or product management experience, including DTC digital media (OLV, display, paid social).
Experience supporting an on-market brand.
Experience managing multiple external agencies, including creative, media, digital, database, and CRM partners.
CRM experience, including direct mail and email, and familiarity with social media platforms and their application in brand marketing.
Experience working in a highly matrixed organization and collaborating with HCP marketing and Sales teams.
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
Preferred
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
