Peer to Peer Marketing Manager - Dermatology

Mettawa, IL, United Statesfull time

On Site

senior

H1B: yes

AbbVie Peer to Peer Marketing Manager - Dermatology at AbbVie manages brand P2P strategies and tactical initiatives supporting Derm Portfolio’s HCP commercial objectives. This role plans, executes, and creates educational marketing materials and manages multiple projects and agencies.

Responsibilities

Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Propose and recommend P2P strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.
Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced atopic dermatology market. Develop market shaping strategies across medical education P2P channels for competitive event planning.
Execute go-to-market plans for new RINVOQ indications, set strategic direction for agencies, and manage projects within timelines and budget constraints.
Drive sales force execution through clear communication and impactful training initiatives.
Strong communication skills and ability to elevate organizational needs to drive business forward.
Establish collaborative relationships with marketing peers to align brand strategies with marketing tactics.
Support Regional Marketing team in the execution of marketing tactics and programming.
Assist in Derm Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement.
Manage significant P2P budget expectations and AOP expectations.
Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
Bachelor's Degree required