Recidiviz Senior Product Marketing Manager at Recidiviz owning product narrative and messaging for corrections products. Focus on shaping market expectations and building demand for innovative corrections technology.
Responsibilities
As Senior Product Marketing Manager, you'll own the product narrative and messaging for Recidiviz's corrections products and services, including our offender management system (OMS) modules and policy analytics offerings. You will build a deep understanding of the people who decide when and how to modernize agency technology: corrections directors, deputy directors, CIOs, and procurement leaders. You'll decide how to reach them and shape how they understand what we build and why they should care.
You're not just positioning Recidiviz products. You're shifting what the market expects from corrections technology, building demand for flexible, modular infrastructure, better contracts, interoperability, open standards, and iterative delivery.
The same is true for AI. Corrections leaders are being pitched AI from every direction, and the space is shifting fast. You'll help them pursue AI innovation and responsible AI together: building demand for tools that are safe, transparent, and accountable, helping buyers ask the right questions about every AI opportunity in front of them, and giving them the confidence to move forward even as the landscape changes.
You'll report to our CMO. Travel within the U.S. is required roughly once a quarter, to industry conferences and Recidiviz events.
Core responsibilities
Own the product narrative: Build the positioning and messaging frameworks for our corrections products and services, so decision makers understand what each tool does and why it matters to them. Make the product story on recidiviz.org clear and compelling for that audience.
Reshape how the market buys: Develop and lead a strategy to move corrections technology procurement away from long, rigid contracts and toward flexibility, interoperability, modularity, and open standards. Map the industry groups, associations, and individual voices that shape how agencies think about technology, and equip them to carry a new standard forward.
Make outcomes the measure: Set the expectation that corrections software should drive results, not only track activity. Turn evidence from our partner states into impact narratives and case studies that are specific, credible, and hard to ignore.
Set the standard for responsible AI: Build demand for AI that is both innovative and safe. Create frameworks, buyer questions, and content that help agency leaders evaluate AI opportunities from any vendor, and feel confident making decisions in a fast-moving space.
Launch what we build: Partner with Product and our go-to-market teams to plan and run launches for new products and features, with consistent messaging from first announcement through adoption.
Lead market intelligence: Track the corrections technology landscape and make sure our teams can articulate Recidiviz's differentiation clearly and accurately.
Prepare the story for the stage: Own the product narrative talk at our annual Partner Summit, and create the talks, workshop submissions, and materials we bring to industry conferences.
Qualification
StrategicExceptional writing and storytellingEnablement that teams actually useInfluence through othersOwnership and judgment7+ years of marketing experienceExperience marketing to government
Required
Strategic, market-level thinking: You've shaped how a market or category thinks, not only how a single product is described.
Exceptional writing and storytelling: You distill complex products and evidence into clear, precise, and defensible messages that move senior decision makers to act.
Enablement that teams actually use: You've partnered closely with account management and sales teams to understand what they need in the room, and created pitch materials, demos, and case studies that help them win and grow partnerships.
Influence through others: You know how to build momentum through coalitions, associations, and trusted voices, and you're comfortable working across a range of stakeholders diplomatically.
Ownership and judgment: You're a self-starter who sets direction, works well in a small team, and drives work to completion with little oversight.
7+ years of marketing experience, including positioning complex B2B or B2G products for senior buyers.
Preferred
Experience marketing to government, especially state agencies
Familiarity with public sector procurement, RFPs, or the modernization of legacy enterprise systems
Experience mentoring or developing other marketers
Experience working in a fast-moving startup environment
Personal or professional experience working with the criminal justice system
