Clera Head of Growth at Clera leads growth across demand generation, product marketing, and sales enablement. Own the funnel from campaign strategy through closed-won and build automation and measurement systems supporting growth.
Responsibilities
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
Plan and run integrated campaigns for product launches, category events, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, measuring contribution to pipeline.
Lead an industry awards program and activate community opportunities for distribution and brand building.
Grow a micro-influencer network of industry practitioners, investors, and software operators.
Build automated workflows and integrations connecting CRM, product data, marketing channels, and AI tools.
Create tracking and reporting that shows performance from first touch through closed-won.
Use AI tools and automation features to reduce manual work, and document workflows for team reuse.
Work closely with company leadership and teams across content, partnerships, design, and sales.
Qualification
Excellent English writingOrganizedSEO experienceGEO experience
Required
Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a growth, content, or demand generation function.
A track record of demand generation or content programs that contributed measurable pipeline.
Experience in the software or crypto industry and familiarity with B2C growth, product-led growth, referrals, or word of mouth.
Hands-on experience building marketing automation, data, analytics, or AI-enabled workflows.
Strong working knowledge of HubSpot or similar CRM and automation tools, analytics, and CMS platforms such as Framer or Webflow.
Proficiency with Claude or comparable AI tools, including workflow skills and plugins; SEO and GEO experience is a plus.
Excellent English writing, persuasive copywriting, strong design judgment, and the ability to discuss technical systems with engineering.
Organized, autonomous, and able to demonstrate a clear professional track record through relevant work experience, education, projects, or founding experience.
