Growth Marketing Lead at Anrok · LumiJobs · LumiJobs

Responsibilities

Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets.
Build and execute multi-channel growth programs including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers.
Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity.
Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs.
Partner within Marketing and with cross-functional stakeholders across Product, Operations, and GTM to develop vertical-specific content, case studies, and thought leadership that establishes Anrok as the go-to solution for eCommerce tax compliance.
Track and analyze key growth metrics including CAC, conversion rates, pipeline velocity, and ROI by channel, using data-driven insights to optimize spend allocation and inform strategic decisions.
Manage external contractors and agencies where specific expertise or speed is required
5+ years of full-stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses.
Proven eCommerce marketing experience with strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants.
Hands-on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition.
Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data-informed decisions and continuous optimization.
Entrepreneurial mindset with ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0-to-1 environment.

Growth Marketing Lead

Responsibilities

Benefits

Company

Anrok

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