Develop and execute quarterly field marketing calendar, identifying key conferences, trade shows, and industry events that align with target accounts and revenue goals.

Plan and execute executive dinners, hospitality events, and regional roadshows to engage prospects and customers in target markets.

Own end-to-end event logistics including vendor management, booth design, collateral, registration, and on-site execution to deliver seamless experiences.

Manage swag inventory, budget, and ordering to ensure sales and marketing teams have materials for events and prospect engagement.

Train Account Executives on event attendance best practices, pre-event prospecting, booth engagement strategies, and post-event follow-up to maximize event ROI.

Own Sales Qualified Opportunity generation metric from field marketing activities, tracking leads from events through to qualified pipeline and closed revenue.

Build reporting dashboards to measure event performance including attendance, leads generated, Sales Qualified Opportunities created, pipeline influenced, and ROI by event type.

4+ years of field marketing or event marketing experience in B2B SaaS with a proven track record generating pipeline.

Experience in field marketing, event marketing, or demand generation with focus on conferences and in-person events in B2B SaaS.

Proven track record planning and executing events that generate qualified pipeline, with measurable impact on Sales Qualified Opportunities and revenue.

Strong project management skills with ability to manage multiple events simultaneously, juggle vendors, timelines, and cross-functional stakeholders.

Experience with event marketing tools and CRM systems (Salesforce, HubSpot) to track event performance and attribution from registration through closed deals.

Field Marketing Manager

Responsibilities

Benefits

Company

Anrok

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