Product Marketing Manager – Next.js & Modern Web at Pantheon · LumiJobs · LumiJobs

Responsibilities

The Product Marketing Manager (PMM) is the bridge between our product teams and the market. This role owns go-to-market strategy and execution for Pantheon s Next.js hosting and modern frontend capabilities — translating technical features into clear customer value and enabling our customer-facing teams. You ll be stepping into an active, high-velocity workstream: Next.js on Pantheon recently hit GA, and there s a full pipeline of enablement, adoption, and demand-gen programs underway. The PMM executes core positioning and messaging for our Next.js portfolio, ensuring tactical clarity and consistency across all channels to drive adoption and product understanding among developers and digital teams.
Market Customer Expertise
Customer Insights: Deeply understand our target buyers — with a focus on JavaScript developers, frontend engineers, and digital agencies building on Next.js — and own the ongoing development of buyer personas and ICP definitions (including pain points, decision-making criteria, and "jobs to be done"). You ll build directly on existing persona and ICP work already underway.
Competitive Research and Deliverables
Competitive Intelligence: Conduct focused, tactical competitive research on the Next.js hosting and modern web deployment landscape — with a sharp eye on Vercel, Netlify, and self-hosted alternatives — and track competitor messaging shifts.
Deliverable Creation: Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors in the Next.js space.
Positioning Messaging
Value Translation: Own the tactical creation of clear, concise messaging that translates Next.js-specific capabilities — managed infrastructure, multidev environments, CMS integrations, and enterprise-grade operations — into quantifiable customer benefits and compelling value propositions.
Product Content Development: Create and maintain high-impact core product content, including website copy, Next.js feature pages, data sheets, and customer case studies, ensuring messaging clarity and accuracy across all platforms.
Go-to-Market (GTM) Execution
GTM Programs: Drive and coordinate cross-functional activities (Sales, Marketing, CS) that accelerate Next.js adoption post-GA — including SDR enablement kits, CSM outreach playbooks, and ongoing campaign support.
Event Content Programs: Support demand-gen and awareness programs such as LinkedIn Live sessions, developer-focused events, and content series that showcase Pantheon s Next.js capabilities in action.

Product Marketing Manager – Next.js & Modern Web

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Pantheon

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