Crusoe Senior Digital Marketing Manager at Crusoe responsible for strategy, execution, and optimization of integrated digital marketing campaigns. Leads ABM strategy and PLG motion to drive pipeline growth and product revenue.
Responsibilities
Crusoe is the AI Factory company. We’re pioneering vertically integrated, purpose-built AI infrastructure solutions trusted by Fortune 500 companies to power their most advanced AI applications. Crusoe is redefining AI cloud infrastructure and inference, with a mission to accelerate the abundance of energy and intelligence. Our AI platform is recognized as the "gold standard" for reliability and performance. Our data centers are optimized for AI workloads and are powered with an energy first approach..
Be part of the AI revolution at Crusoe. Here, you'll drive meaningful innovation, make a tangible impact, and join a team that’s setting the pace for responsible, transformative cloud infrastructure.
A day in the life
Own strategy, execution, and optimization of integrated digital marketing campaigns across paid ads (search, display, social), email, webinars, and other channels
Manage relationships with lead generation partners and vendors to maximize budget efficiency
Implement and scale out PLG motion driving self-serve signups and direct product revenue
Develop and implement an ABM strategy to drive pipeline growth and brand engagement among key accounts
Influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts, conduct A/B tests, and use actionable insights to continuously improve conversion rates and campaign ROI
Partner with operations teams to develop the right integrations between systems to ensure lead flow is frictionless and all necessary data points are captured for downstream sales outreach and remarketing program enablement
Build and manage evergreen nurture tracks for different lifecycle stages, personas, and verticals, ensuring prospects and customers receive relevant, timely communications
Work directly with product, sales, design, and operations teams to ensure marketing initiatives drive desired business outcomes with respect to revenue, product launches, and brand consistency
Lead a culture of testing by creating a scalable and repeatable experimental testing design framework to uncover key insights, inform future campaigns, and identify new digital opportunities
