Swayable Director of Demand Generation at Swayable responsible for building a system to create, capture, and convert high-intent pipelines. Role includes campaign execution, HubSpot administration, and applying AI advancements.
Responsibilities
We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile. Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.
This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands-on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer.
Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
Redesign how we work with AI. Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done. Apply the latest advancements in AI to improve targeting, campaign execution, content creation, reporting, attribution, forecasting, and internal workflows—helping the team move faster, personalize at scale, and generate more pipeline with less manual effort.
HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting
Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization
Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales-ready handoff, with clear definitions, routing logic, and SLAs.
ABM programs: build targeted account-based programs for priority segments, working closely with Sales on account selection, personalized outreach, and multi-channel coordination
Website and SEO: partner with web resources to improve conversion, landing page performance, and organic search; own conversation strategy.
Funnel reporting and attribution: instrument the full funnel, define marketing-sourced pipeline metrics, and deliver reporting.
Martech stack: own and optimize the marketing technology stack; evaluate tools and vendors; manage external lead generation agency and contractor relationships.
Develop and optimize ICPs in partnership with Revenue Operations and Sales. The ability to synthesize firmographics, behavior, and intent to sharpen targeting and inform reporting and strategy.
Qualification
ABM experienceAnalytical mindset
Required
7-10+ Years of Experience in Demand Generation, Marketing Operations, Growth, or Performance Marketing roles.
Demonstrated track record of building pipeline-focused programs that drove measurable revenue outcomes, not just lead volume
HubSpot expertise across marketing automation, workflows, sequences, lead scoring, lifecycle management, and attribution reporting
Strong email marketing fundamentals including deliverability, segmentation, cadence design, and A/B testing
ABM experience: designing and running targeted account-based programs in coordination with Sales
Analytical mindset: comfortable building attribution models, interpreting funnel data, and presenting pipeline performance to leadership
Proven ability to build from scratch in an environment with limited playbooks; you create structure rather than inherit it
