Canonical Senior communications specialist - social media at Canonical responsible for developing and owning communications strategy across multiple channels. Focus on audience growth, product adoption, and messaging quality.
Responsibilities
Develop and own the communications strategy across multiple channels, with a focus on excellent planning, messaging quality and timely delivery
Deliver regular analysis and reporting on various communications channels, content performance and campaigns results
Support the growth and nurturing of Canonical’s enterprise audience, while increasing product adoption
Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
Be audience centric and use modern tools to understand market sentiment
Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
Package all of Canonical’s product offerings and educational material creatively, while overseeing distribution strategy and alignment across channels
Understanding of best practices for communications in tech
Deep experience with all major social media platforms with strong creative judgement
Qualification
Process owner for organic social mediaInterest in video and production
Required
Hands-on knowledge of social media management and analytics tools
Interest in mentorship and team development
An analytical eye and the ability to develop measuring frameworks to inform senior decision making
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams to ensure alignment with campaign objectives, paid media strategies and PR/AR initiatives
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Process owner for organic social media, establishing standards and leading planning and distribution across channels
Interest in video and production, with some projects or strong thoughts on the use of video in social media
Willingness to travel up to 4 times a year for internal or external events
